Project Brief: Lululemon’s existing blog was underperforming, failing to align with user expectations and business objectives. The primary issues included a dated design, unclear navigation, and lackluster aesthetics, all contributing to poor user engagement, low adoption rates, and minimal impact on sales.

Solution: As the lead Product Manager, I spearheaded a comprehensive redesign of the blog to enhance user experience (UX), drive higher adoption, and boost sales. Key elements of the solution included:

1. Intuitive Navigation: Implementing user-friendly navigation to streamline user journeys.
2. Responsive Design: Ensuring seamless usability across various devices.
3. Information Architecture Reformation: Restructuring the blog’s layout for better information flow and accessibility.
4. Enhanced Layouts with Rich Media: Integrating rich media elements, quick access links, and clear calls-to-action to foster user engagement.
5. Optimized Social Sharing: Enhancing social sharing capabilities to broaden content reach and visibility.

Learnings: Effective daily collaboration and meticulous attention to detail were pivotal in the successful execution of this project.

Results: The redesigned blog significantly improved user engagement and conversion rates. Optimized layouts and enhanced readability led to a more enjoyable user experience. Additionally, the improved social sharing functionality expanded the blog’s reach, effectively bolstering Lululemon’s online presence and contributing to its digital marketing success.

Project Brief: Creating an engaging experience for the new men’s shorts line to captivate a specific target market was a challenge. With multiple design options, users needed to explore them all to make an informed decision for the final product.

Solution: Implemented a playful decision tree experience tailored to the target audience. Beginning with four customer categories, each decision in the process narrowed down options based on user criteria. The fun element kept users engaged, leading them to the final product based on their answers. My role included designing, wireframes and decision tree.

Learnings: The decision tree offered a unique, user-centric journey, providing control over decisions which made it entertaining for the users.

Results: This engaging experience guided users seamlessly to the Product Display Page (PDP), enhancing conversion rates. The solution turned a challenge into an enjoyable customer interaction.

Project Brief: Lululemon needed an efficient way to showcase Christmas gift ideas, ensuring users had quick access to product details without a cumbersome navigation process. A frictionless experience leading to the checkout was essential.

Solution: My role included, highlighting the “Gift Guide” button/link on the homepage during the holiday season. Present individual men’s and women’s items alongside a Gift Guide option displaying complete outfits. Implement a modal below each image, offering quick PDP features for users to select colors and sizes directly, streamlining the checkout process.

Learnings: Image selection to expose PDP enhanced the user experience, encouraging further exploration and engagement

Results: The approach facilitated easy exploration of gift ideas, offering clarity on individual pieces, color choices, sizes, and outfit combinations. Users found the decision-making process more straightforward, leading to increased efficiency in the checkout.

Project Brief: Effectively showcasing and promoting new holiday pieces was an annual task. These pieces needed a unique presentation with clear calls to action linking back to the Product Detail Page (PDP) for seamless purchases.

Solution: I designed an exclusive page strategically placed in the “Whats New” navigation, featuring the holiday promotional pieces. Each outfit on this page had direct linkouts for social media sharing, ensuring influencers could easily share the promotions with their followers.

Learnings: Visual cues facilitated a smooth journey for users to transition from the exclusive page to the PDP for swift and informed purchases.

Results: The streamlined access to promotional outfits and direct links to the PDP significantly reduced friction and clicks for users. This improvement in user experience resulted in informed purchase decisions. The solution successfully and effectively promoted the sale of holiday piec

Project Brief: Tasked with the groundbreaking challenge of transforming iWin’s popular “Jewel Quest” into a match-3 game suitable for the regulated gambling sector, we embarked on a project to blend skill-based gameplay with gambling norms – a fusion not previously achieved in the industry.

Solution:  To achieve this, we innovated a unique collecting mechanism within the game, making wins feel skill-driven but controlled by a mathematical model.

1. Innovative Collecting Mechanism: Developed a novel in-game collecting mechanism, ingeniously balancing skill-driven wins with a robust mathematical model to ensure regulated gambling compliance.
2. Innovation and Presence: Our approach was to infuse the game with unique and innovative gameplay elements. These features were meticulously crafted to make the game a standout in the crowded online gambling arena.
3. Compliance with Mathematical Models: Rigorous adherence to the mathematical models required for regulated gaming was paramount, ensuring that the game met all compliance standards while maintaining fairness and reliability.
4. Artistic Appeal: We focused on creating a visually stunning design and art style. The aesthetic was tailored to captivate players, encouraging prolonged engagement and thereby driving monetization.

Learnings: This venture highlighted our ability to creatively merge different gaming genres and delve into player psychology. We successfully preserved the skill-based essence of the game, harmonizing it with the stringent requirements of gambling regulations.

Results:The game’s launch was a resounding success, particularly in Asian markets, where its skill-based elements resonated strongly with players. This led to a strategic shift away from traditional base gameplay, positioning it as the first skill-based gambling game to achieve such acclaim. This success is a testament to our innovative design and strategic implementation, marking a significant milestone in the evolution of skill-based gambling games.

Project Brief: Boveda sought to develop TR1N1TY Trust, a pioneering digital service addressing the growing need for managing digital legacies. In an era where digital data is constantly evolving through social networking, eCommerce, and online videos, the concept of digital legacy has become increasingly significant. TR1N1TY Trust was envisioned as the world’s first “digital heartbeat” service, designed to monitor a user’s digital presence and alert their loved ones in cases of inactivity or distress. The service aimed to offer reassurance and proactive management of digital assets, ensuring they are securely transferred to designated contacts if necessary.

Solution: As the product manager, I led a thorough analysis of the competitive landscape to formulate a strategic roadmap. Key actions included:

1. Market Analysis: Investigating the competitive environment to identify market trends and user touchpoints.
2. Roadmap Development: Crafting a product roadmap with phased feature releases, aligning with stakeholder budgets.
3. MVP Identification: Determining the Minimum Viable Product (MVP) to position TR1N1TY Trust effectively in the market.
4. Innovative Feature Design: Developing a unique tracking mechanism using cellphone devices, enabling the detection of user distress or inactivity without relying on conventional features.

Learnings: This project highlighted the versatility of cellphone device features, which we utilized to create a reliable method for monitoring user activity and triggering alerts to their loved ones.

Results: Our strategic approach resulted in a comprehensive product roadmap, detailed concept, and wireframes. These deliverables provided essential guidance for stakeholders and the development team, laying the foundation for the successful implementation of TR1N1TY Trust. This initiative not only positions Boveda at the forefront of digital legacy management but also demonstrates our commitment to innovative, user-centric solutions in the digital age.

Project Brief: JPM required an expedited design for an online casino to align with a critical game release, facing a strict two-month deadline for design and development to facilitate immediate revenue generation.

Solution: After analyzing JPM’s tech stack, I collaborated closely with the development team to identify the quickest and most efficient method for feature implementation. We identified low hanging fruit to implement first. I meticulously wireframed each feature, annotating interactions comprehensively. Following this, I initiated the design phase, crafting visual assets aligned with the website’s functionality.

1. Technology Analysis: Conducted a thorough analysis of JPM’s technology stack to understand the framework and potential constraints.
2. Efficient Collaboration: Worked closely with the development team to identify and prioritize ‘quick win’ features for rapid implementation.
3. Detailed Wireframing: Created detailed wireframes for each feature, including comprehensive annotations to guide interactions.
4. Design and Art Production: Developed visual assets that were both aesthetically pleasing and functionally aligned with the website’s needs.
5. Concept Development: Designed an engaging user experience tailored to the unique features of the casino games.
6. Art and UI/UX Design: Ensured high-quality graphics and user-friendly interface designs.
7. Strategic Team Collaboration: Maintained close coordination with the development team for seamless integration of design elements.

Learnings: Employing a streamlined design process and effective client communication was crucial in meeting the demanding two-month timeline.

Results:  project’s success was marked by the delivery of all necessary assets and a detailed blueprint for the website’s construction. This agile approach to design enabled JPM to launch their online casino in sync with the game release, maximizing revenue opportunities and demonstrating the value of rapid yet meticulous design execution.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Lost World Games, after acquiring captivating art assets from an external studio, faced the challenge of integrating these assets into a fully-fledged slot game. The project demanded not just the standard slot game mechanics but also the incorporation of multiple levels and rewards to elevate the gaming experience. In addition, a fully fleshed-out game UI was required to support the narrative.

Solution:

1. Interactive Elements Implementation: We successfully embedded interactive elements into the game’s background, ingeniously representing each bonus level. The intensity of these elements dynamically escalated in response to player achievements, adding an immersive depth to the gameplay.
2. Compliance with Regulated Markets: Our development rigorously adhered to the mathematical models and frameworks essential for regulated gaming. We innovated with a unique mix of rewards, badges, and bonus game interactions to ensure compliance and fairness, all while enhancing player engagement.
3. Artistic and Narrative Integration: The game’s design and art style were not just visually striking; they were intricately woven to support the narrative of the Kaiju genre, adding a rich, thematic layer to the gaming experience.

Learnings: This project was a testament to our ability to creatively merge diverse gaming genres and deeply understand player psychology. We balanced the thrill of skill-based gameplay with the precision of gambling regulations, a dual approach that maintained the integrity and appeal of the game.

Results: The game’s innovative design and skill-based elements resonated particularly well in Asian markets, leading to its standout success. It marked a departure from traditional base games, becoming the first skill-based gambling game to achieve such acclaim. This success not only reflected the game’s innovative design but also underscored our commitment to pushing the boundaries of conventional gaming experiences.

Project Brief: Major League Partners aimed to create a desktop application for capturing and analyzing baseball swings. The app features a video capture tool and a ‘capture wizard’ for processing the swing through a training module. This module examines seven key postures, leading to the generation of automated, personalized lessons to enhance players’ swings.

Solution: The development utilized Adobe Flash, which facilitated the breakdown of the swing capture process and its integration into the application. Flash was selected for its ability to deliver rich, interactive content. The captured swing data was combined with a comprehensive database of professional coaching drills and comparisons with top Major League Baseball players. Additionally, the app provided coaches with a telestration tool to further refine players’ techniques.

Learnings: Despite Adobe Flash’s limitations, extensive ActionScript coding enabled the creation of a highly innovative tool for baseball swing analysis at the time.

Results: The tool’s demonstration at U.S. trade shows led to significant retail interest, resulting in widespread distribution and endorsements from major league players like Hideaki Matsui and Alex Rodriguez. This success culminated in the acquisition of the company, marking a notable achievement in sports technology.