Project Brief: JPM required an expedited design for an online casino to align with a critical game release, facing a strict two-month deadline for design and development to facilitate immediate revenue generation.

Solution: After analyzing JPM’s tech stack, I collaborated closely with the development team to identify the quickest and most efficient method for feature implementation. We identified low hanging fruit to implement first. I meticulously wireframed each feature, annotating interactions comprehensively. Following this, I initiated the design phase, crafting visual assets aligned with the website’s functionality.

1. Technology Analysis: Conducted a thorough analysis of JPM’s technology stack to understand the framework and potential constraints.
2. Efficient Collaboration: Worked closely with the development team to identify and prioritize ‘quick win’ features for rapid implementation.
3. Detailed Wireframing: Created detailed wireframes for each feature, including comprehensive annotations to guide interactions.
4. Design and Art Production: Developed visual assets that were both aesthetically pleasing and functionally aligned with the website’s needs.
5. Concept Development: Designed an engaging user experience tailored to the unique features of the casino games.
6. Art and UI/UX Design: Ensured high-quality graphics and user-friendly interface designs.
7. Strategic Team Collaboration: Maintained close coordination with the development team for seamless integration of design elements.

Learnings: Employing a streamlined design process and effective client communication was crucial in meeting the demanding two-month timeline.

Results:  project’s success was marked by the delivery of all necessary assets and a detailed blueprint for the website’s construction. This agile approach to design enabled JPM to launch their online casino in sync with the game release, maximizing revenue opportunities and demonstrating the value of rapid yet meticulous design execution.