Project Brief: JPM required an expedited design for an online casino to align with a critical game release, facing a strict two-month deadline for design and development to facilitate immediate revenue generation.

Solution: After analyzing JPM’s tech stack, I collaborated closely with the development team to identify the quickest and most efficient method for feature implementation. We identified low hanging fruit to implement first. I meticulously wireframed each feature, annotating interactions comprehensively. Following this, I initiated the design phase, crafting visual assets aligned with the website’s functionality.

1. Technology Analysis: Conducted a thorough analysis of JPM’s technology stack to understand the framework and potential constraints.
2. Efficient Collaboration: Worked closely with the development team to identify and prioritize ‘quick win’ features for rapid implementation.
3. Detailed Wireframing: Created detailed wireframes for each feature, including comprehensive annotations to guide interactions.
4. Design and Art Production: Developed visual assets that were both aesthetically pleasing and functionally aligned with the website’s needs.
5. Concept Development: Designed an engaging user experience tailored to the unique features of the casino games.
6. Art and UI/UX Design: Ensured high-quality graphics and user-friendly interface designs.
7. Strategic Team Collaboration: Maintained close coordination with the development team for seamless integration of design elements.

Learnings: Employing a streamlined design process and effective client communication was crucial in meeting the demanding two-month timeline.

Results:  project’s success was marked by the delivery of all necessary assets and a detailed blueprint for the website’s construction. This agile approach to design enabled JPM to launch their online casino in sync with the game release, maximizing revenue opportunities and demonstrating the value of rapid yet meticulous design execution.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Major League Partners aimed to create a desktop application for capturing and analyzing baseball swings. The app features a video capture tool and a ‘capture wizard’ for processing the swing through a training module. This module examines seven key postures, leading to the generation of automated, personalized lessons to enhance players’ swings.

Solution: The development utilized Adobe Flash, which facilitated the breakdown of the swing capture process and its integration into the application. Flash was selected for its ability to deliver rich, interactive content. The captured swing data was combined with a comprehensive database of professional coaching drills and comparisons with top Major League Baseball players. Additionally, the app provided coaches with a telestration tool to further refine players’ techniques.

Learnings: Despite Adobe Flash’s limitations, extensive ActionScript coding enabled the creation of a highly innovative tool for baseball swing analysis at the time.

Results: The tool’s demonstration at U.S. trade shows led to significant retail interest, resulting in widespread distribution and endorsements from major league players like Hideaki Matsui and Alex Rodriguez. This success culminated in the acquisition of the company, marking a notable achievement in sports technology.