Project Brief: Lululemon needed an efficient way to showcase Christmas gift ideas, ensuring users had quick access to product details without a cumbersome navigation process. A frictionless experience leading to the checkout was essential.

Solution: My role included, highlighting the “Gift Guide” button/link on the homepage during the holiday season. Present individual men’s and women’s items alongside a Gift Guide option displaying complete outfits. Implement a modal below each image, offering quick PDP features for users to select colors and sizes directly, streamlining the checkout process.

Learnings: Image selection to expose PDP enhanced the user experience, encouraging further exploration and engagement

Results: The approach facilitated easy exploration of gift ideas, offering clarity on individual pieces, color choices, sizes, and outfit combinations. Users found the decision-making process more straightforward, leading to increased efficiency in the checkout.

Project Brief: Effectively showcasing and promoting new holiday pieces was an annual task. These pieces needed a unique presentation with clear calls to action linking back to the Product Detail Page (PDP) for seamless purchases.

Solution: I designed an exclusive page strategically placed in the “Whats New” navigation, featuring the holiday promotional pieces. Each outfit on this page had direct linkouts for social media sharing, ensuring influencers could easily share the promotions with their followers.

Learnings: Visual cues facilitated a smooth journey for users to transition from the exclusive page to the PDP for swift and informed purchases.

Results: The streamlined access to promotional outfits and direct links to the PDP significantly reduced friction and clicks for users. This improvement in user experience resulted in informed purchase decisions. The solution successfully and effectively promoted the sale of holiday piec

Project Brief: Tasked with the groundbreaking challenge of transforming iWin’s popular “Jewel Quest” into a match-3 game suitable for the regulated gambling sector, we embarked on a project to blend skill-based gameplay with gambling norms – a fusion not previously achieved in the industry.

Solution:  To achieve this, we innovated a unique collecting mechanism within the game, making wins feel skill-driven but controlled by a mathematical model.

1. Innovative Collecting Mechanism: Developed a novel in-game collecting mechanism, ingeniously balancing skill-driven wins with a robust mathematical model to ensure regulated gambling compliance.
2. Innovation and Presence: Our approach was to infuse the game with unique and innovative gameplay elements. These features were meticulously crafted to make the game a standout in the crowded online gambling arena.
3. Compliance with Mathematical Models: Rigorous adherence to the mathematical models required for regulated gaming was paramount, ensuring that the game met all compliance standards while maintaining fairness and reliability.
4. Artistic Appeal: We focused on creating a visually stunning design and art style. The aesthetic was tailored to captivate players, encouraging prolonged engagement and thereby driving monetization.

Learnings: This venture highlighted our ability to creatively merge different gaming genres and delve into player psychology. We successfully preserved the skill-based essence of the game, harmonizing it with the stringent requirements of gambling regulations.

Results:The game’s launch was a resounding success, particularly in Asian markets, where its skill-based elements resonated strongly with players. This led to a strategic shift away from traditional base gameplay, positioning it as the first skill-based gambling game to achieve such acclaim. This success is a testament to our innovative design and strategic implementation, marking a significant milestone in the evolution of skill-based gambling games.

Project Brief: Boveda sought to develop TR1N1TY Trust, a pioneering digital service addressing the growing need for managing digital legacies. In an era where digital data is constantly evolving through social networking, eCommerce, and online videos, the concept of digital legacy has become increasingly significant. TR1N1TY Trust was envisioned as the world’s first “digital heartbeat” service, designed to monitor a user’s digital presence and alert their loved ones in cases of inactivity or distress. The service aimed to offer reassurance and proactive management of digital assets, ensuring they are securely transferred to designated contacts if necessary.

Solution: As the product manager, I led a thorough analysis of the competitive landscape to formulate a strategic roadmap. Key actions included:

1. Market Analysis: Investigating the competitive environment to identify market trends and user touchpoints.
2. Roadmap Development: Crafting a product roadmap with phased feature releases, aligning with stakeholder budgets.
3. MVP Identification: Determining the Minimum Viable Product (MVP) to position TR1N1TY Trust effectively in the market.
4. Innovative Feature Design: Developing a unique tracking mechanism using cellphone devices, enabling the detection of user distress or inactivity without relying on conventional features.

Learnings: This project highlighted the versatility of cellphone device features, which we utilized to create a reliable method for monitoring user activity and triggering alerts to their loved ones.

Results: Our strategic approach resulted in a comprehensive product roadmap, detailed concept, and wireframes. These deliverables provided essential guidance for stakeholders and the development team, laying the foundation for the successful implementation of TR1N1TY Trust. This initiative not only positions Boveda at the forefront of digital legacy management but also demonstrates our commitment to innovative, user-centric solutions in the digital age.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Odobo, a burgeoning platform for distributing game IPs to online gambling sites, collaborated with independent studios to forge innovative and unique gaming content that breaks away from the traditional mold of online casino games.

Solution: Develop a game with innovative features to include a gamble feature, unique bonus games that support the narrative.

1. Innovation and Presence: The project focused on integrating distinctive interactive elements that differentiate these games from standard slot offerings. This was achieved by introducing novel gameplay mechanics and user interactions, enhancing the overall gaming experience.
2. Compliance with Mathematical Models: A key aspect was ensuring strict compliance with the mathematical models required in regulated gaming. This adherence guaranteed not only legal compliance but also the fairness and reliability of the gaming experience, crucial in maintaining player trust.
3. Artistic Appeal: Emphasis was placed on creating visually captivating designs and art styles. This strategic focus aimed to engage players at first glance and maintain their interest, thereby driving monetization through sustained player involvement.

Learnings: The project’s journey involved tackling challenges related to game features and adherence to mathematical models. This process led to creative gameplay innovations, notably the integration of a bonus wheel and power switches, which provided an enriched and immersive bonus gaming experience.

Results: The efforts culminated in the development of ‘Epic City’, a game that received acclaim from reviewers for its distinctive, story-driven approach. This game stood out for its ability to captivate and engage players, marking it as a significant success in the realm of online casino gaming and demonstrating the efficacy of our collaborative and innovative approach.

Project Brief: JPM required an expedited design for an online casino to align with a critical game release, facing a strict two-month deadline for design and development to facilitate immediate revenue generation.

Solution: After analyzing JPM’s tech stack, I collaborated closely with the development team to identify the quickest and most efficient method for feature implementation. We identified low hanging fruit to implement first. I meticulously wireframed each feature, annotating interactions comprehensively. Following this, I initiated the design phase, crafting visual assets aligned with the website’s functionality.

1. Technology Analysis: Conducted a thorough analysis of JPM’s technology stack to understand the framework and potential constraints.
2. Efficient Collaboration: Worked closely with the development team to identify and prioritize ‘quick win’ features for rapid implementation.
3. Detailed Wireframing: Created detailed wireframes for each feature, including comprehensive annotations to guide interactions.
4. Design and Art Production: Developed visual assets that were both aesthetically pleasing and functionally aligned with the website’s needs.
5. Concept Development: Designed an engaging user experience tailored to the unique features of the casino games.
6. Art and UI/UX Design: Ensured high-quality graphics and user-friendly interface designs.
7. Strategic Team Collaboration: Maintained close coordination with the development team for seamless integration of design elements.

Learnings: Employing a streamlined design process and effective client communication was crucial in meeting the demanding two-month timeline.

Results:  project’s success was marked by the delivery of all necessary assets and a detailed blueprint for the website’s construction. This agile approach to design enabled JPM to launch their online casino in sync with the game release, maximizing revenue opportunities and demonstrating the value of rapid yet meticulous design execution.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Lost World Games, after acquiring captivating art assets from an external studio, faced the challenge of integrating these assets into a fully-fledged slot game. The project demanded not just the standard slot game mechanics but also the incorporation of multiple levels and rewards to elevate the gaming experience. In addition, a fully fleshed-out game UI was required to support the narrative.

Solution:

1. Interactive Elements Implementation: We successfully embedded interactive elements into the game’s background, ingeniously representing each bonus level. The intensity of these elements dynamically escalated in response to player achievements, adding an immersive depth to the gameplay.
2. Compliance with Regulated Markets: Our development rigorously adhered to the mathematical models and frameworks essential for regulated gaming. We innovated with a unique mix of rewards, badges, and bonus game interactions to ensure compliance and fairness, all while enhancing player engagement.
3. Artistic and Narrative Integration: The game’s design and art style were not just visually striking; they were intricately woven to support the narrative of the Kaiju genre, adding a rich, thematic layer to the gaming experience.

Learnings: This project was a testament to our ability to creatively merge diverse gaming genres and deeply understand player psychology. We balanced the thrill of skill-based gameplay with the precision of gambling regulations, a dual approach that maintained the integrity and appeal of the game.

Results: The game’s innovative design and skill-based elements resonated particularly well in Asian markets, leading to its standout success. It marked a departure from traditional base games, becoming the first skill-based gambling game to achieve such acclaim. This success not only reflected the game’s innovative design but also underscored our commitment to pushing the boundaries of conventional gaming experiences.

Project Brief: Major League Partners aimed to create a desktop application for capturing and analyzing baseball swings. The app features a video capture tool and a ‘capture wizard’ for processing the swing through a training module. This module examines seven key postures, leading to the generation of automated, personalized lessons to enhance players’ swings.

Solution: The development utilized Adobe Flash, which facilitated the breakdown of the swing capture process and its integration into the application. Flash was selected for its ability to deliver rich, interactive content. The captured swing data was combined with a comprehensive database of professional coaching drills and comparisons with top Major League Baseball players. Additionally, the app provided coaches with a telestration tool to further refine players’ techniques.

Learnings: Despite Adobe Flash’s limitations, extensive ActionScript coding enabled the creation of a highly innovative tool for baseball swing analysis at the time.

Results: The tool’s demonstration at U.S. trade shows led to significant retail interest, resulting in widespread distribution and endorsements from major league players like Hideaki Matsui and Alex Rodriguez. This success culminated in the acquisition of the company, marking a notable achievement in sports technology.