Project Brief: The annual SeaWheeze Half Marathon attracted a substantial number of participants, requiring a comprehensive system(s) for seamless registration, payment, and swag collection. Lululemon sought an online platform but required separate systems for Registering participants and volunteers which encompassed all event details and logistics.

Solution: I was tasked with the redesign of SeaWheeze and integrating with the Event and Volunteer Management systems. Wireframes ensured a seamless experience across multiple systems. A data normalization strategy was implemented for consistency, detailed requirements were gathered to cover all aspects of the 3 systems working together seamlessly.

Learnings:  Evaluating load balancing was integral to the registration process.

Results: Participants and volunteers successfully registered and paid for the event. Users were guided from registration to package pickup, enhancing the overall experience for all involved.

Project Brief: Jixaw’s outdated website failed to showcase its services effectively, lacking a cohesive narrative in information architecture. The site needed a redesign to communicate its value proposition clearly to a specialty niche market.

Solution: In my role, I spearheaded the development of Personas and User Journeys, honing in on Jixaw’s target market with precision. Collaborating closely with the CEO, I conducted a thorough content analysis, highlighting Jixaw’s unique value proposition and identifying key pain points. This insight informed targeted calls to action, showcasing their distinctive services. Additionally, I revamped the information architecture, weaving a compelling narrative that brought their specialized services into sharp focus.

Learnings: Clearly understanding the information architecture and touch points to ensure consistency helped us to implement a seamless user experiences across all touch points and multiple platforms. We learned the importance of maintaining a cohesive user journey, which is crucial in a multi-platform environment.  It became clear that every touchpoint, whether on a mobile, website or other digital device, needs to align with the overall user experience strategy.

Results: The redesigned site attracted new customers, prompting Jixaw to expand its staff to meet growing client demands for their specialized services.

Project Brief: Stephen Curran’s existing website, developed through a Fiverr resource, suffered from confusing navigation and excessive external linkouts, leading to a disjointed user experience with no clear call to action. With the impending nomination for the Conservative party’s MP candidacy, Stephen required a revamped, user-friendly website within a three-week timeframe to facilitate voter registration and engagement.

Solution: Leveraging an advanced WordPress template equipped with all necessary features, I spearheaded the website’s redesign to emphasize Stephen’s leadership and candidacy. The new design delivered a cohesive message about his qualities as a solid leader who connects with the audience. Beyond transferring the essential elements from the previous site, I introduced additional functionalities to enhance user experience, guiding visitors seamlessly to the registration page. With the advancement of new technologies and plugins, I was able to find and try different solutions to integrate the best features to meet the requirements of the site.

Learnings: The project involved reacquainting myself with WordPress, which had evolved significantly over the past seven years. Mastering its latest features was crucial for efficiently updating content on the template. Additionally, the template had its limitations, necessitating the use of custom CSS to achieve the desired aesthetic and functional customization.

Results: The revamped website was completed on time, ensuring a successful launch. The redesign dramatically improved the navigation and user experience, streamlining the user’s journey while presenting the narrative vital for Stephen’s campaign. This made it easier for voters to access registration and donation information, effectively supporting his nomination campaign. This was pivotal to his victory in the nomination contest.

Project Brief:  UCSB’s web presence was hindered by an outdated system, causing usability issues and friction with event bookings. A scalable solution was required, as well as integrating Rest API services with the Tessitura booking system and ensuring manageability for UCSB administrators.

Solution: I elicited the requirements and identified the pain points thru a series of stakeholder interviews. I conducted a content analysis producing the information architecture so that the information could be reorganized to produce a more intuitive experience to lead the user to the purchase path, and integrated Adobe CMS for content management. I also ensured an seamless integration with Tessitura for a user-friendly experience, streamlining the event booking process.

Learnings: Learned how to successfully implemented a quick solution for discounted tickets in the purchase path experience for effortless ticket purchases.

Results: The new design UCSB’s Website improved the user journey, guiding them from event exploration, to seat selection to a frictionless purchase path. This enhanced experience led to increased sales and event bookings for U

Project Brief: Neowiz based out of South Korea, saw the rise of social gambling on Facebook & the growing demand for games tailored to a specific audience. To ensure their games resonated with North American players, they partnered with us to build a suite of games.

Solution: Under a tight timeline, we designed and delivered three social casino slot games, each with a rich UI and a strong narrative. I met with stakeholders to gather requirements to creating concepts, direct the art team, manage scope as well as create assets for each game. All three games were successfully delivered within budget & time with immersive interactions.

Learnings: Under a tight timeline, we designed and delivered three social casino slot games, each with a rich UI and a strong narrative. I met with stakeholders to gather requirements to creating concepts, direct the art team, manage scope as well as create assets for each game. All three games were successfully delivered within budget & time with immersive interactions.

Results:  The games, featuring strong narratives and high-quality animations, excelled on Neowiz’s Facebook page. The interactions provide a strong narrative which attracted and engaged the targeted players.

Project Brief: The website suffered from clutter and disorganization, hindering user navigation and the ability to efficiently locate specific articles among a vast array of information.

Solution: Spearheaded a thorough overhaul of the site’s information architecture, strategically reorganizing content into user-friendly categories. My approach included the implementation of a color-coding system to differentiate various article types and media, alongside the use of card sorting techniques for effective information grouping.

Learnings: Navigating and reconciling the diverse perspectives of multiple stakeholders was a complex task. Successfully managing this process not only streamlined the site’s redesign but also established a foundation of respect and trust with the stakeholders.

Results:  The transformation of the site resulted in a well-structured and intuitive layout, greatly improving the user experience. The clear hierarchy and organization now make it effortless for users to find and access information, marking a significant achievement in enhancing website usability and visitor satisfaction.

Project Brief: Lululemon’s quarterly Look Book, designed to showcase new designs and features, needed to offer an interactive and immersive experience to guide users seamlessly to the Product Detail Page (PDP).

Solution: As the Lead Analyst for this project, my approach involved:

1. In-Depth Analysis: Conducting a thorough review of previous Look Book iterations to identify successful elements and pain points affecting customer decisions.
2. User-Centric Wireframes: Developing wireframes that provided users with easy access to detailed product features.
3. Enhanced Design Implementation: Implementing an automated, animated feature within the Look Book to intuitively navigate users through the purchasing path.

Learnings: This project underscored the importance of blending analytical insights with creative design solutions. By understanding user behavior and preferences, I was able to craft a more effective and engaging user journey, enhancing the overall digital shopping experience.

Results: The redesigned Look Book significantly improved user interaction, effectively highlighting product features and maintaining customer engagement. This approach led to a more streamlined and efficient checkout experience, demonstrating the impact of a well-executed, user-focused design strategy in e-commerce environments.

Project Brief: Guidewire, a major insurance company in 8 countries, faced the challenge of translating its extensive website content to cater to users and clients in 7 different languages.

Solution: As the lead analyst, I meticulously analyzed the website’s information architecture to identify all content for translation. Alongside this, my team and I assessed and implemented suitable translation tools and services. We also integrated and translated additional systems to create a seamless experience and to ensure comprehensive language support across the platform.

Learnings: The project required exceptional attention to detail and effective time management, key for achieving our goals within set timelines.

Results:  Our efforts resulted in a linguistically accurate and user-friendly website, significantly improving accessibility and client engagement in various international markets.

Project Brief: Lululemon’s existing blog was underperforming, failing to align with user expectations and business objectives. The primary issues included a dated design, unclear navigation, and lackluster aesthetics, all contributing to poor user engagement, low adoption rates, and minimal impact on sales.

Solution: As the lead Product Manager, I spearheaded a comprehensive redesign of the blog to enhance user experience (UX), drive higher adoption, and boost sales. Key elements of the solution included:

1. Intuitive Navigation: Implementing user-friendly navigation to streamline user journeys.
2. Responsive Design: Ensuring seamless usability across various devices.
3. Information Architecture Reformation: Restructuring the blog’s layout for better information flow and accessibility.
4. Enhanced Layouts with Rich Media: Integrating rich media elements, quick access links, and clear calls-to-action to foster user engagement.
5. Optimized Social Sharing: Enhancing social sharing capabilities to broaden content reach and visibility.

Learnings: Effective daily collaboration and meticulous attention to detail were pivotal in the successful execution of this project.

Results: The redesigned blog significantly improved user engagement and conversion rates. Optimized layouts and enhanced readability led to a more enjoyable user experience. Additionally, the improved social sharing functionality expanded the blog’s reach, effectively bolstering Lululemon’s online presence and contributing to its digital marketing success.

Project Brief: Boveda sought to develop TR1N1TY Trust, a pioneering digital service addressing the growing need for managing digital legacies. In an era where digital data is constantly evolving through social networking, eCommerce, and online videos, the concept of digital legacy has become increasingly significant. TR1N1TY Trust was envisioned as the world’s first “digital heartbeat” service, designed to monitor a user’s digital presence and alert their loved ones in cases of inactivity or distress. The service aimed to offer reassurance and proactive management of digital assets, ensuring they are securely transferred to designated contacts if necessary.

Solution: As the product manager, I led a thorough analysis of the competitive landscape to formulate a strategic roadmap. Key actions included:

1. Market Analysis: Investigating the competitive environment to identify market trends and user touchpoints.
2. Roadmap Development: Crafting a product roadmap with phased feature releases, aligning with stakeholder budgets.
3. MVP Identification: Determining the Minimum Viable Product (MVP) to position TR1N1TY Trust effectively in the market.
4. Innovative Feature Design: Developing a unique tracking mechanism using cellphone devices, enabling the detection of user distress or inactivity without relying on conventional features.

Learnings: This project highlighted the versatility of cellphone device features, which we utilized to create a reliable method for monitoring user activity and triggering alerts to their loved ones.

Results: Our strategic approach resulted in a comprehensive product roadmap, detailed concept, and wireframes. These deliverables provided essential guidance for stakeholders and the development team, laying the foundation for the successful implementation of TR1N1TY Trust. This initiative not only positions Boveda at the forefront of digital legacy management but also demonstrates our commitment to innovative, user-centric solutions in the digital age.