Project Brief: Jixaw’s outdated website failed to showcase its services effectively, lacking a cohesive narrative in information architecture. The site needed a redesign to communicate its value proposition clearly to a specialty niche market.

Solution: In my role, I spearheaded the development of Personas and User Journeys, honing in on Jixaw’s target market with precision. Collaborating closely with the CEO, I conducted a thorough content analysis, highlighting Jixaw’s unique value proposition and identifying key pain points. This insight informed targeted calls to action, showcasing their distinctive services. Additionally, I revamped the information architecture, weaving a compelling narrative that brought their specialized services into sharp focus.

Learnings: Clearly understanding the information architecture and touch points to ensure consistency helped us to implement a seamless user experiences across all touch points and multiple platforms. We learned the importance of maintaining a cohesive user journey, which is crucial in a multi-platform environment.  It became clear that every touchpoint, whether on a mobile, website or other digital device, needs to align with the overall user experience strategy.

Results: The redesigned site attracted new customers, prompting Jixaw to expand its staff to meet growing client demands for their specialized services.