Solution: My role was to spearhead the design of three socially-engaging casino slot games while managing a team of remote designers. The project required:

1. Creation of Immersive Experiences: Each game was designed to offer a rich and immersive user experience, featuring unique and captivating graphics and exciting bonus round picks supporting the narrative.
2. Comprehensive Design Involvement: I was actively involved in every phase of the game design process. This included:
   • Initial consultations with stakeholders to understand their vision and objectives.
   • Conceptualization of game themes and mechanics.
   • Direction and coordination with the art team to ensure aesthetic excellence.
   • Scope management to align the project with budgetary and timeline constraints.
   • Hands-on development of game assets, ensuring a cohesive and engaging visual narrative.
3. Efficient Project Execution: Managing multiple games simultaneously required meticulous attention to detail and effective time management.

Learnings: Delivering three high-quality games within a three-month period was a challenging endeavor. It demanded not only creative skills but also rigorous project management and the ability to maintain high standards under tight deadlines.

Results: The games, distinguished by their compelling narratives and superior animations, quickly became popular on Gamehouse’s Facebook platform. They exceeded expectations in user engagement and monetization, with specially designed bonus games further enhancing player revenue. The success of these games demonstrated not only the effectiveness of the design and management strategies employed but also set a new standard for social casino games on social media platforms.

Project Brief: Lululemon’s existing blog was underperforming, failing to align with user expectations and business objectives. The primary issues included a dated design, unclear navigation, and lackluster aesthetics, all contributing to poor user engagement, low adoption rates, and minimal impact on sales.

Solution: As the lead Product Manager, I spearheaded a comprehensive redesign of the blog to enhance user experience (UX), drive higher adoption, and boost sales. Key elements of the solution included:

1. Intuitive Navigation: Implementing user-friendly navigation to streamline user journeys.
2. Responsive Design: Ensuring seamless usability across various devices.
3. Information Architecture Reformation: Restructuring the blog’s layout for better information flow and accessibility.
4. Enhanced Layouts with Rich Media: Integrating rich media elements, quick access links, and clear calls-to-action to foster user engagement.
5. Optimized Social Sharing: Enhancing social sharing capabilities to broaden content reach and visibility.

Learnings: Effective daily collaboration and meticulous attention to detail were pivotal in the successful execution of this project.

Results: The redesigned blog significantly improved user engagement and conversion rates. Optimized layouts and enhanced readability led to a more enjoyable user experience. Additionally, the improved social sharing functionality expanded the blog’s reach, effectively bolstering Lululemon’s online presence and contributing to its digital marketing success.

Project Brief: Creating an engaging experience for the new men’s shorts line to captivate a specific target market was a challenge. With multiple design options, users needed to explore them all to make an informed decision for the final product.

Solution: Implemented a playful decision tree experience tailored to the target audience. Beginning with four customer categories, each decision in the process narrowed down options based on user criteria. The fun element kept users engaged, leading them to the final product based on their answers. My role included designing, wireframes and decision tree.

Learnings: The decision tree offered a unique, user-centric journey, providing control over decisions which made it entertaining for the users.

Results: This engaging experience guided users seamlessly to the Product Display Page (PDP), enhancing conversion rates. The solution turned a challenge into an enjoyable customer interaction.

Project Brief: Lululemon needed an efficient way to showcase Christmas gift ideas, ensuring users had quick access to product details without a cumbersome navigation process. A frictionless experience leading to the checkout was essential.

Solution: My role included, highlighting the “Gift Guide” button/link on the homepage during the holiday season. Present individual men’s and women’s items alongside a Gift Guide option displaying complete outfits. Implement a modal below each image, offering quick PDP features for users to select colors and sizes directly, streamlining the checkout process.

Learnings: Image selection to expose PDP enhanced the user experience, encouraging further exploration and engagement

Results: The approach facilitated easy exploration of gift ideas, offering clarity on individual pieces, color choices, sizes, and outfit combinations. Users found the decision-making process more straightforward, leading to increased efficiency in the checkout.

Project Brief: Effectively showcasing and promoting new holiday pieces was an annual task. These pieces needed a unique presentation with clear calls to action linking back to the Product Detail Page (PDP) for seamless purchases.

Solution: I designed an exclusive page strategically placed in the “Whats New” navigation, featuring the holiday promotional pieces. Each outfit on this page had direct linkouts for social media sharing, ensuring influencers could easily share the promotions with their followers.

Learnings: Visual cues facilitated a smooth journey for users to transition from the exclusive page to the PDP for swift and informed purchases.

Results: The streamlined access to promotional outfits and direct links to the PDP significantly reduced friction and clicks for users. This improvement in user experience resulted in informed purchase decisions. The solution successfully and effectively promoted the sale of holiday piec

Project Brief: Tasked with the groundbreaking challenge of transforming iWin’s popular “Jewel Quest” into a match-3 game suitable for the regulated gambling sector, we embarked on a project to blend skill-based gameplay with gambling norms – a fusion not previously achieved in the industry.

Solution:  To achieve this, we innovated a unique collecting mechanism within the game, making wins feel skill-driven but controlled by a mathematical model.

1. Innovative Collecting Mechanism: Developed a novel in-game collecting mechanism, ingeniously balancing skill-driven wins with a robust mathematical model to ensure regulated gambling compliance.
2. Innovation and Presence: Our approach was to infuse the game with unique and innovative gameplay elements. These features were meticulously crafted to make the game a standout in the crowded online gambling arena.
3. Compliance with Mathematical Models: Rigorous adherence to the mathematical models required for regulated gaming was paramount, ensuring that the game met all compliance standards while maintaining fairness and reliability.
4. Artistic Appeal: We focused on creating a visually stunning design and art style. The aesthetic was tailored to captivate players, encouraging prolonged engagement and thereby driving monetization.

Learnings: This venture highlighted our ability to creatively merge different gaming genres and delve into player psychology. We successfully preserved the skill-based essence of the game, harmonizing it with the stringent requirements of gambling regulations.

Results:The game’s launch was a resounding success, particularly in Asian markets, where its skill-based elements resonated strongly with players. This led to a strategic shift away from traditional base gameplay, positioning it as the first skill-based gambling game to achieve such acclaim. This success is a testament to our innovative design and strategic implementation, marking a significant milestone in the evolution of skill-based gambling games.

Project Brief: Boveda sought to develop TR1N1TY Trust, a pioneering digital service addressing the growing need for managing digital legacies. In an era where digital data is constantly evolving through social networking, eCommerce, and online videos, the concept of digital legacy has become increasingly significant. TR1N1TY Trust was envisioned as the world’s first “digital heartbeat” service, designed to monitor a user’s digital presence and alert their loved ones in cases of inactivity or distress. The service aimed to offer reassurance and proactive management of digital assets, ensuring they are securely transferred to designated contacts if necessary.

Solution: As the product manager, I led a thorough analysis of the competitive landscape to formulate a strategic roadmap. Key actions included:

1. Market Analysis: Investigating the competitive environment to identify market trends and user touchpoints.
2. Roadmap Development: Crafting a product roadmap with phased feature releases, aligning with stakeholder budgets.
3. MVP Identification: Determining the Minimum Viable Product (MVP) to position TR1N1TY Trust effectively in the market.
4. Innovative Feature Design: Developing a unique tracking mechanism using cellphone devices, enabling the detection of user distress or inactivity without relying on conventional features.

Learnings: This project highlighted the versatility of cellphone device features, which we utilized to create a reliable method for monitoring user activity and triggering alerts to their loved ones.

Results: Our strategic approach resulted in a comprehensive product roadmap, detailed concept, and wireframes. These deliverables provided essential guidance for stakeholders and the development team, laying the foundation for the successful implementation of TR1N1TY Trust. This initiative not only positions Boveda at the forefront of digital legacy management but also demonstrates our commitment to innovative, user-centric solutions in the digital age.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Odobo, a burgeoning platform for distributing game IPs to online gambling sites, collaborated with independent studios to forge innovative and unique gaming content that breaks away from the traditional mold of online casino games.

Solution: Develop a game with innovative features to include a gamble feature, unique bonus games that support the narrative.

1. Innovation and Presence: The project focused on integrating distinctive interactive elements that differentiate these games from standard slot offerings. This was achieved by introducing novel gameplay mechanics and user interactions, enhancing the overall gaming experience.
2. Compliance with Mathematical Models: A key aspect was ensuring strict compliance with the mathematical models required in regulated gaming. This adherence guaranteed not only legal compliance but also the fairness and reliability of the gaming experience, crucial in maintaining player trust.
3. Artistic Appeal: Emphasis was placed on creating visually captivating designs and art styles. This strategic focus aimed to engage players at first glance and maintain their interest, thereby driving monetization through sustained player involvement.

Learnings: The project’s journey involved tackling challenges related to game features and adherence to mathematical models. This process led to creative gameplay innovations, notably the integration of a bonus wheel and power switches, which provided an enriched and immersive bonus gaming experience.

Results: The efforts culminated in the development of ‘Epic City’, a game that received acclaim from reviewers for its distinctive, story-driven approach. This game stood out for its ability to captivate and engage players, marking it as a significant success in the realm of online casino gaming and demonstrating the efficacy of our collaborative and innovative approach.

Project Brief: JPM required an expedited design for an online casino to align with a critical game release, facing a strict two-month deadline for design and development to facilitate immediate revenue generation.

Solution: After analyzing JPM’s tech stack, I collaborated closely with the development team to identify the quickest and most efficient method for feature implementation. We identified low hanging fruit to implement first. I meticulously wireframed each feature, annotating interactions comprehensively. Following this, I initiated the design phase, crafting visual assets aligned with the website’s functionality.

1. Technology Analysis: Conducted a thorough analysis of JPM’s technology stack to understand the framework and potential constraints.
2. Efficient Collaboration: Worked closely with the development team to identify and prioritize ‘quick win’ features for rapid implementation.
3. Detailed Wireframing: Created detailed wireframes for each feature, including comprehensive annotations to guide interactions.
4. Design and Art Production: Developed visual assets that were both aesthetically pleasing and functionally aligned with the website’s needs.
5. Concept Development: Designed an engaging user experience tailored to the unique features of the casino games.
6. Art and UI/UX Design: Ensured high-quality graphics and user-friendly interface designs.
7. Strategic Team Collaboration: Maintained close coordination with the development team for seamless integration of design elements.

Learnings: Employing a streamlined design process and effective client communication was crucial in meeting the demanding two-month timeline.

Results:  project’s success was marked by the delivery of all necessary assets and a detailed blueprint for the website’s construction. This agile approach to design enabled JPM to launch their online casino in sync with the game release, maximizing revenue opportunities and demonstrating the value of rapid yet meticulous design execution.