Project Brief: Stephen Curran’s existing website, developed through a Fiverr resource, suffered from confusing navigation and excessive external linkouts, leading to a disjointed user experience with no clear call to action. With the impending nomination for the Conservative party’s MP candidacy, Stephen required a revamped, user-friendly website within a three-week timeframe to facilitate voter registration and engagement.

Solution: Leveraging an advanced WordPress template equipped with all necessary features, I spearheaded the website’s redesign to emphasize Stephen’s leadership and candidacy. The new design delivered a cohesive message about his qualities as a solid leader who connects with the audience. Beyond transferring the essential elements from the previous site, I introduced additional functionalities to enhance user experience, guiding visitors seamlessly to the registration page. With the advancement of new technologies and plugins, I was able to find and try different solutions to integrate the best features to meet the requirements of the site.

Learnings: The project involved reacquainting myself with WordPress, which had evolved significantly over the past seven years. Mastering its latest features was crucial for efficiently updating content on the template. Additionally, the template had its limitations, necessitating the use of custom CSS to achieve the desired aesthetic and functional customization.

Results: The revamped website was completed on time, ensuring a successful launch. The redesign dramatically improved the navigation and user experience, streamlining the user’s journey while presenting the narrative vital for Stephen’s campaign. This made it easier for voters to access registration and donation information, effectively supporting his nomination campaign. This was pivotal to his victory in the nomination contest.

Project Brief: Tasked with the groundbreaking challenge of transforming iWin’s popular “Jewel Quest” into a match-3 game suitable for the regulated gambling sector, we embarked on a project to blend skill-based gameplay with gambling norms – a fusion not previously achieved in the industry.

Solution:  To achieve this, we innovated a unique collecting mechanism within the game, making wins feel skill-driven but controlled by a mathematical model.

1. Innovative Collecting Mechanism: Developed a novel in-game collecting mechanism, ingeniously balancing skill-driven wins with a robust mathematical model to ensure regulated gambling compliance.
2. Innovation and Presence: Our approach was to infuse the game with unique and innovative gameplay elements. These features were meticulously crafted to make the game a standout in the crowded online gambling arena.
3. Compliance with Mathematical Models: Rigorous adherence to the mathematical models required for regulated gaming was paramount, ensuring that the game met all compliance standards while maintaining fairness and reliability.
4. Artistic Appeal: We focused on creating a visually stunning design and art style. The aesthetic was tailored to captivate players, encouraging prolonged engagement and thereby driving monetization.

Learnings: This venture highlighted our ability to creatively merge different gaming genres and delve into player psychology. We successfully preserved the skill-based essence of the game, harmonizing it with the stringent requirements of gambling regulations.

Results:The game’s launch was a resounding success, particularly in Asian markets, where its skill-based elements resonated strongly with players. This led to a strategic shift away from traditional base gameplay, positioning it as the first skill-based gambling game to achieve such acclaim. This success is a testament to our innovative design and strategic implementation, marking a significant milestone in the evolution of skill-based gambling games.

Project Brief: Major League Partners aimed to create a desktop application for capturing and analyzing baseball swings. The app features a video capture tool and a ‘capture wizard’ for processing the swing through a training module. This module examines seven key postures, leading to the generation of automated, personalized lessons to enhance players’ swings.

Solution: The development utilized Adobe Flash, which facilitated the breakdown of the swing capture process and its integration into the application. Flash was selected for its ability to deliver rich, interactive content. The captured swing data was combined with a comprehensive database of professional coaching drills and comparisons with top Major League Baseball players. Additionally, the app provided coaches with a telestration tool to further refine players’ techniques.

Learnings: Despite Adobe Flash’s limitations, extensive ActionScript coding enabled the creation of a highly innovative tool for baseball swing analysis at the time.

Results: The tool’s demonstration at U.S. trade shows led to significant retail interest, resulting in widespread distribution and endorsements from major league players like Hideaki Matsui and Alex Rodriguez. This success culminated in the acquisition of the company, marking a notable achievement in sports technology.