Project Brief: Neowiz based out of South Korea, saw the rise of social gambling on Facebook & the growing demand for games tailored to a specific audience. To ensure their games resonated with North American players, they partnered with us to build a suite of games.

Solution: Under a tight timeline, we designed and delivered three social casino slot games, each with a rich UI and a strong narrative. I met with stakeholders to gather requirements to creating concepts, direct the art team, manage scope as well as create assets for each game. All three games were successfully delivered within budget & time with immersive interactions.

Learnings: Under a tight timeline, we designed and delivered three social casino slot games, each with a rich UI and a strong narrative. I met with stakeholders to gather requirements to creating concepts, direct the art team, manage scope as well as create assets for each game. All three games were successfully delivered within budget & time with immersive interactions.

Results:  The games, featuring strong narratives and high-quality animations, excelled on Neowiz’s Facebook page. The interactions provide a strong narrative which attracted and engaged the targeted players.

Project Brief: Lululemon’s quarterly Look Book, designed to showcase new designs and features, needed to offer an interactive and immersive experience to guide users seamlessly to the Product Detail Page (PDP).

Solution: As the Lead Analyst for this project, my approach involved:

1. In-Depth Analysis: Conducting a thorough review of previous Look Book iterations to identify successful elements and pain points affecting customer decisions.
2. User-Centric Wireframes: Developing wireframes that provided users with easy access to detailed product features.
3. Enhanced Design Implementation: Implementing an automated, animated feature within the Look Book to intuitively navigate users through the purchasing path.

Learnings: This project underscored the importance of blending analytical insights with creative design solutions. By understanding user behavior and preferences, I was able to craft a more effective and engaging user journey, enhancing the overall digital shopping experience.

Results: The redesigned Look Book significantly improved user interaction, effectively highlighting product features and maintaining customer engagement. This approach led to a more streamlined and efficient checkout experience, demonstrating the impact of a well-executed, user-focused design strategy in e-commerce environments.

Project Brief: Guidewire, a major insurance company in 8 countries, faced the challenge of translating its extensive website content to cater to users and clients in 7 different languages.

Solution: As the lead analyst, I meticulously analyzed the website’s information architecture to identify all content for translation. Alongside this, my team and I assessed and implemented suitable translation tools and services. We also integrated and translated additional systems to create a seamless experience and to ensure comprehensive language support across the platform.

Learnings: The project required exceptional attention to detail and effective time management, key for achieving our goals within set timelines.

Results:  Our efforts resulted in a linguistically accurate and user-friendly website, significantly improving accessibility and client engagement in various international markets.

Project Brief: Rocket Gaming Systems, an enterprise of the Miami Tribe of Oklahoma Business Development Authority, operates out of Grove, Oklahoma. The company specializes in designing, developing, and delivering slot-style casino games and cabinets, primarily serving Native American Tribe-owned casinos in the U.S., along with growing state-regulated markets. Renowned as a pioneer and leading manufacturer in Class II interactive electronic gaming systems and player stations, Rocket Gaming sought to further its reputation in the casino industry.

Solution: In response to Rocket Gaming’s request for a standout game, we developed an Egyptian-themed slot game centered on Isis, a significant deity in Egyptian mythology. Our comprehensive approach included:

1. Data Analysis and Terminology Understanding: Analyzing thousands of data elements and familiarizing with scientific terminology to ensure accuracy and relevance.
2. Workflow Structuring: Developing a well-organized workflow, breaking down the system into distinct processes for efficient DNA sample tracking. This restructuring also included capturing historical data for more intuitive user guidance.
3. Collaborative Workshops: Conducting workshops to critically analyze the workflow and develop wireframes, facilitating collaborative problem-solving and design ideation.
4. Efficient Redesign: Achieving a complete system redesign within one year, a significant improvement over the previous 2-3 years spent on redesign and requirements gathering.

Learnings:  The project demanded extensive coordination with cross-functional teams, encompassing aspects such as design, art assets, animations, sound/music, and sprite sheets, highlighting the importance of communication in complex game development.

Results: The “Magic of Isis” game emerged as a major revenue generator on casino floors. Its high-quality graphics, character design, and animations provided a deeply immersive experience with a compelling narrative, successfully keeping players engaged and entertained. This project not only reinforced Rocket Gaming’s position in the casino industry but also demonstrated our ability to create captivating gaming experiences.

Solution: My role was to spearhead the design of three socially-engaging casino slot games while managing a team of remote designers. The project required:

1. Creation of Immersive Experiences: Each game was designed to offer a rich and immersive user experience, featuring unique and captivating graphics and exciting bonus round picks supporting the narrative.
2. Comprehensive Design Involvement: I was actively involved in every phase of the game design process. This included:
   • Initial consultations with stakeholders to understand their vision and objectives.
   • Conceptualization of game themes and mechanics.
   • Direction and coordination with the art team to ensure aesthetic excellence.
   • Scope management to align the project with budgetary and timeline constraints.
   • Hands-on development of game assets, ensuring a cohesive and engaging visual narrative.
3. Efficient Project Execution: Managing multiple games simultaneously required meticulous attention to detail and effective time management.

Learnings: Delivering three high-quality games within a three-month period was a challenging endeavor. It demanded not only creative skills but also rigorous project management and the ability to maintain high standards under tight deadlines.

Results: The games, distinguished by their compelling narratives and superior animations, quickly became popular on Gamehouse’s Facebook platform. They exceeded expectations in user engagement and monetization, with specially designed bonus games further enhancing player revenue. The success of these games demonstrated not only the effectiveness of the design and management strategies employed but also set a new standard for social casino games on social media platforms.

Project Brief: Tasked with the groundbreaking challenge of transforming iWin’s popular “Jewel Quest” into a match-3 game suitable for the regulated gambling sector, we embarked on a project to blend skill-based gameplay with gambling norms – a fusion not previously achieved in the industry.

Solution:  To achieve this, we innovated a unique collecting mechanism within the game, making wins feel skill-driven but controlled by a mathematical model.

1. Innovative Collecting Mechanism: Developed a novel in-game collecting mechanism, ingeniously balancing skill-driven wins with a robust mathematical model to ensure regulated gambling compliance.
2. Innovation and Presence: Our approach was to infuse the game with unique and innovative gameplay elements. These features were meticulously crafted to make the game a standout in the crowded online gambling arena.
3. Compliance with Mathematical Models: Rigorous adherence to the mathematical models required for regulated gaming was paramount, ensuring that the game met all compliance standards while maintaining fairness and reliability.
4. Artistic Appeal: We focused on creating a visually stunning design and art style. The aesthetic was tailored to captivate players, encouraging prolonged engagement and thereby driving monetization.

Learnings: This venture highlighted our ability to creatively merge different gaming genres and delve into player psychology. We successfully preserved the skill-based essence of the game, harmonizing it with the stringent requirements of gambling regulations.

Results:The game’s launch was a resounding success, particularly in Asian markets, where its skill-based elements resonated strongly with players. This led to a strategic shift away from traditional base gameplay, positioning it as the first skill-based gambling game to achieve such acclaim. This success is a testament to our innovative design and strategic implementation, marking a significant milestone in the evolution of skill-based gambling games.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Odobo, a burgeoning platform for distributing game IPs to online gambling sites, collaborated with independent studios to forge innovative and unique gaming content that breaks away from the traditional mold of online casino games.

Solution: Develop a game with innovative features to include a gamble feature, unique bonus games that support the narrative.

1. Innovation and Presence: The project focused on integrating distinctive interactive elements that differentiate these games from standard slot offerings. This was achieved by introducing novel gameplay mechanics and user interactions, enhancing the overall gaming experience.
2. Compliance with Mathematical Models: A key aspect was ensuring strict compliance with the mathematical models required in regulated gaming. This adherence guaranteed not only legal compliance but also the fairness and reliability of the gaming experience, crucial in maintaining player trust.
3. Artistic Appeal: Emphasis was placed on creating visually captivating designs and art styles. This strategic focus aimed to engage players at first glance and maintain their interest, thereby driving monetization through sustained player involvement.

Learnings: The project’s journey involved tackling challenges related to game features and adherence to mathematical models. This process led to creative gameplay innovations, notably the integration of a bonus wheel and power switches, which provided an enriched and immersive bonus gaming experience.

Results: The efforts culminated in the development of ‘Epic City’, a game that received acclaim from reviewers for its distinctive, story-driven approach. This game stood out for its ability to captivate and engage players, marking it as a significant success in the realm of online casino gaming and demonstrating the efficacy of our collaborative and innovative approach.

Project Brief: Design and development of a distinctive online gambling game for Old Skool Studios that was engaging and had an innovative game that distinguished itself in the competitive online gambling market.

Solution:

1. Innovation and Presence: The game must feature unique and innovative elements that enable it to stand out in the vast online gambling landscape.
2. Compliance with Mathematical Models: Essential adherence to the mathematical models and frameworks required for regulated gaming, ensuring compliance and fairness.
3. Artistic Appeal: The design and art style of the game need to be visually striking, with the aim of attracting and retaining players, ultimately driving monetization.

Learnings: Supporting game features and the math model proved to be a challenge that allowed us to come up with innovative solutions for game play. These included using a pachinko mechanic for the gamble feature and the bonus wheel for the bonus game.

Results: A captivating and compliant online gambling game that effectively merges creative innovation with the necessary regulatory standards, while also achieving strong player engagement and monetization potential.

Project Brief: Lost World Games, after acquiring captivating art assets from an external studio, faced the challenge of integrating these assets into a fully-fledged slot game. The project demanded not just the standard slot game mechanics but also the incorporation of multiple levels and rewards to elevate the gaming experience. In addition, a fully fleshed-out game UI was required to support the narrative.

Solution:

1. Interactive Elements Implementation: We successfully embedded interactive elements into the game’s background, ingeniously representing each bonus level. The intensity of these elements dynamically escalated in response to player achievements, adding an immersive depth to the gameplay.
2. Compliance with Regulated Markets: Our development rigorously adhered to the mathematical models and frameworks essential for regulated gaming. We innovated with a unique mix of rewards, badges, and bonus game interactions to ensure compliance and fairness, all while enhancing player engagement.
3. Artistic and Narrative Integration: The game’s design and art style were not just visually striking; they were intricately woven to support the narrative of the Kaiju genre, adding a rich, thematic layer to the gaming experience.

Learnings: This project was a testament to our ability to creatively merge diverse gaming genres and deeply understand player psychology. We balanced the thrill of skill-based gameplay with the precision of gambling regulations, a dual approach that maintained the integrity and appeal of the game.

Results: The game’s innovative design and skill-based elements resonated particularly well in Asian markets, leading to its standout success. It marked a departure from traditional base games, becoming the first skill-based gambling game to achieve such acclaim. This success not only reflected the game’s innovative design but also underscored our commitment to pushing the boundaries of conventional gaming experiences.