Project Brief:  UCSB’s web presence was hindered by an outdated system, causing usability issues and friction with event bookings. A scalable solution was required, as well as integrating Rest API services with the Tessitura booking system and ensuring manageability for UCSB administrators.

Solution: I elicited the requirements and identified the pain points thru a series of stakeholder interviews. I conducted a content analysis producing the information architecture so that the information could be reorganized to produce a more intuitive experience to lead the user to the purchase path, and integrated Adobe CMS for content management. I also ensured an seamless integration with Tessitura for a user-friendly experience, streamlining the event booking process.

Learnings: Learned how to successfully implemented a quick solution for discounted tickets in the purchase path experience for effortless ticket purchases.

Results: The new design UCSB’s Website improved the user journey, guiding them from event exploration, to seat selection to a frictionless purchase path. This enhanced experience led to increased sales and event bookings for U