Project Brief: Effectively showcasing and promoting new holiday pieces was an annual task. These pieces needed a unique presentation with clear calls to action linking back to the Product Detail Page (PDP) for seamless purchases.

Solution: I designed an exclusive page strategically placed in the “Whats New” navigation, featuring the holiday promotional pieces. Each outfit on this page had direct linkouts for social media sharing, ensuring influencers could easily share the promotions with their followers.

Learnings: Visual cues facilitated a smooth journey for users to transition from the exclusive page to the PDP for swift and informed purchases.

Results: The streamlined access to promotional outfits and direct links to the PDP significantly reduced friction and clicks for users. This improvement in user experience resulted in informed purchase decisions. The solution successfully and effectively promoted the sale of holiday piec