Project Brief: Creating an engaging experience for the new men’s shorts line to captivate a specific target market was a challenge. With multiple design options, users needed to explore them all to make an informed decision for the final product.

Solution: Implemented a playful decision tree experience tailored to the target audience. Beginning with four customer categories, each decision in the process narrowed down options based on user criteria. The fun element kept users engaged, leading them to the final product based on their answers. My role included designing, wireframes and decision tree.

Learnings: The decision tree offered a unique, user-centric journey, providing control over decisions which made it entertaining for the users.

Results: This engaging experience guided users seamlessly to the Product Display Page (PDP), enhancing conversion rates. The solution turned a challenge into an enjoyable customer interaction.