Project Brief: Lululemon needed an efficient way to showcase Christmas gift ideas, ensuring users had quick access to product details without a cumbersome navigation process. A frictionless experience leading to the checkout was essential.

Solution: My role included, highlighting the “Gift Guide” button/link on the homepage during the holiday season. Present individual men’s and women’s items alongside a Gift Guide option displaying complete outfits. Implement a modal below each image, offering quick PDP features for users to select colors and sizes directly, streamlining the checkout process.

Learnings: Image selection to expose PDP enhanced the user experience, encouraging further exploration and engagement

Results: The approach facilitated easy exploration of gift ideas, offering clarity on individual pieces, color choices, sizes, and outfit combinations. Users found the decision-making process more straightforward, leading to increased efficiency in the checkout.