Project Brief: The website suffered from clutter and disorganization, hindering user navigation and the ability to efficiently locate specific articles among a vast array of information.

Solution: Spearheaded a thorough overhaul of the site’s information architecture, strategically reorganizing content into user-friendly categories. My approach included the implementation of a color-coding system to differentiate various article types and media, alongside the use of card sorting techniques for effective information grouping.

Learnings: Navigating and reconciling the diverse perspectives of multiple stakeholders was a complex task. Successfully managing this process not only streamlined the site’s redesign but also established a foundation of respect and trust with the stakeholders.

Results:  The transformation of the site resulted in a well-structured and intuitive layout, greatly improving the user experience. The clear hierarchy and organization now make it effortless for users to find and access information, marking a significant achievement in enhancing website usability and visitor satisfaction.