Project Brief: Genologics encountered significant challenges with its legacy DNA tracking system, which suffered from poor usability and a disorganized workflow. This complexity led to user disengagement, as they found the system difficult to navigate and overwhelming.

Solution: In response to these challenges, my role involved a comprehensive new design of the system, focusing on:

1. Data Analysis and Terminology Understanding: Analyzing thousands of data elements and familiarizing with scientific terminology to ensure accuracy and relevance.
2. Workflow Structuring: Developing a well-organized workflow, breaking down the system into distinct processes for efficient DNA sample tracking. This restructuring also included capturing historical data for more intuitive user guidance.
3. Collaborative Workshops: Conducting workshops to critically analyze the workflow and develop wireframes, facilitating collaborative problem-solving and design ideation.
4. Efficient Redesign: Achieving a complete system redesign within one year, a significant improvement over the previous 2-3 years spent on redesign and requirements gathering.

Learnings: Gaining lab access for team members to observe real-world interactions proved invaluable. This direct exposure reduced design time by 50%, thanks to insights into actual workflow processes.

Results: The successful redesign of the DNA tracking system not only resolved usability issues but also significantly enhanced user engagement. This transformation was a key factor in Genologics’ acquisition by Illumina, underscoring the strategic impact of the project on the company’s value and market position.